Who we are
Founded in 2016, Budbee is a Sweden-based tech company with the mission to make online shopping easier. In 2022, Instabee was founded after combining Budbee and Instabox - two leading last-mile delivery companies with three consumer-facing brands: Budbee, Instabox and Porterbuddy.
Charged with a self-learning system and bespoke algorithms, Instabee reaches millions of consumers across Sweden, Finland, Denmark, Belgium, Norway and the Netherlands - either through our extensive network of parcel lockers or with home deliveries.
From the very start, we have put the consumer’s needs first, and millions of unique consumers have been served with our deliveries using bikes, electric vehicles and renewable diesel. Our services are used by thousands of e-commerce companies, including Asos, Zalando and H&M. Backed by investors like Kinnevik, Creades, and EQT, Instabee is on track to become the leading European e-commerce enabler. Always with the customer at heart.
Budbee milestones
2016
The idea is born and Fredrik Hamilton founds Budbee. After a year of tech development, we make our first delivery.
2017
We get the keys to our first terminal located in Spånga, outside Stockholm. Not long after, the first automatic sorting machine was designed and built based on input and ideas from the Budbee team, proving the company's scalability.
A strategic decision is made to step away from the initial grocery bag business and solely focus on e-commerce parcels - a brave decision at the time when grocery deliveries stood for more than 50% of the turnover.
2018
Right after the holidays, Budbee’s delivery zones expand outside Stockholm, and in August, customers in both Malmö and Gothenburg can enjoy a new type of online shopping experience.
H&M signs an agreement to start offering Budbee deliveries to their customers.
2019
Budbee expands to Denmark and the Netherlands. H&M joins as an investor in Budbee in a 50 mSEK round led by Kinnevik.
2020
Budbee raises 278 mSEK from Stena Sessan and existing investors. We open our first energy self-sufficient terminal, launch our consumer app and our additional delivery service; Budbee Box.
2021
The number of Budbee employees succeeds 450. We raise 525 mSEK in a funding round led by AMF and launch in our fith market; Belgium, reaching more than 30 million consumers across Europe.
2022
We launch a new version of our app during the spring as well as sign a deal with Albert Heijn/Bol.com, making the Budbee locker network, the biggest in Benelux.
2022
Instabox & Budbee join forces and founds Instabee. Serving millions of consumers across Europe, Instabee is on track to become the leading e-commerce enabler.